Sale or No Sale: Nightmare Scenarios REALTORS® Must Avoid
For REALTORS®, the business of residential real estate is almost always upbeat. It’s positive vibes only when guiding people who are buying or selling homes. Smiling is mandatory during interactions, as all agents want to make the journey result in a happy ending, with satisfied clients who will hopefully have long memories. For buyers and…
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The Power Broker Interview: Donny Samson Shares How a Focus on Learning and Recruiting Supported Success in 2022
Editor’s Note: RISMedia recently released its 2023 Top 1,000 Power Brokers, exclusively for RISMedia Premier Members. In this special interview series, we talk to some of our top-ranking brokers to garner their insights and strategies for sustaining their firms’ success. For more information, click here. For Samson Properties based in Chantilly, Virginia and covering markets…
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How Top Producers Leverage the Power of Digital Marketing
Word of mouth and referrals, while valuable, can only take you so far in the real estate industry. Digital marketing is no longer new and uncharted territory in the space. It has become a necessary avenue to grow a business, so if you haven’t gotten on board already, you need to. If you want to…
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Mortgage Mix: Mega-Lender Sued for Harassment; Foreclosures Rise
–Mortgage rates dropped slightly after a sharp rise at the end of May, according to the latest report from Freddie Mac. Falling eight basis points from a six-month high to 6.71%, homebuyers are still feeling the affordability squeeze, with another Fed meeting on the horizon. -At the same time, mortgage applications fell for the fourth…
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Preparing Now for What’s Next in Real Estate: A Special Message from RISMedia CEO John Featherston
As we move into the summer market, it’s time to take action to propel your business through the end of the year and into 2024. This special message from RISMedia CEO John Featherston offers an exclusive preview of just some of the hundreds of industry leaders that will be on hand to educate and network…
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Multifamily Rents Rise for Third Consecutive Month
Multifamily rents increased for the third month in a row in May, rising $7 to $1,716, according to a new report from Yardi Matrix. After a five-month pause in growth, rents previously rose $3 (to $1,706) in March and $5 to $1,709 in April. Yardi Matrix’s National Multifamily Report for May found that year-over-year growth…
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Luxury Real Estate Dominated by Women and the Well-Educated
The state of luxury real estate has shifted in recent years to be more focused in the female and the well-educated demographics, according to a new report from Luxury Portfolio, a network of independently-run luxury real estate brokerages. Luxury Portfolio’s report is part of findings from their ongoing State of Luxury Real Estate research, which…
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What Does ‘Coming Soon’ Mean in Real Estate?
When searching the property listings for your next home, you might find some “coming soon” properties. If you are interested in a listing like this, what do you need to know about coming soon homes for sale? We look at the things you need to be aware of with coming soon real estate listings when…
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Housing Affordability Posts Solid Gain, but Still Much Lower From a Year Ago
The latest National Association of Home Builders (NAHB)/Wells Fargo Housing Opportunity Index (HOI) tracks updates in housing affordability. The data found that nominal wage gains (unadjusted for inflation) combined with lower mortgage rates and home prices helped to boost housing affordability at the start of 2023. However, ongoing supply chain issues and wage growth cooling…
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AI-Powered Real Estate Marketing Is Here to Stay. Are You Ready?
Any tools that help real estate agents free up time to focus on client relationships is usually a win-win. Enter Artificial Intelligence, or AI, into the chat. With AI-powered tools like ChatGPT, agents can automate their email marketing, quickly write property listing descriptions, create housing market forecasts and much more. Although AI has long been…
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